WE PLAY BRAZIL
People Behind The Vision
Leadership

People Behind The Vision

Credibility. Responsibility. Vision. Execution.

Introduction

Vision Supported by Disciplined Leadership.

WE PLAY BRAZIL is guided by professionals committed to creativity, excellence and long-term value creation. Our leadership combines entrepreneurial vision, cultural understanding and strategic execution.

We believe organizations achieve meaningful impact when strong ideas are supported by disciplined leadership.

Hugo Maschwitz

Founder & Chief Executive Officer

Building globally positioned entertainment IPs through premium storytelling, strategic partnerships and long-term institutional vision.

Vision · Strategy · Institutional Direction

Executive Leadership

Executive Leadership

Oversees operations, business development and the execution of strategic initiatives across the platform's divisions.

Operations · Business Development

Rodrigo Giannetto

Creative Director • Filmmaker • International Emmy® Award Winner

Leading cinematic direction, premium content production and international creative excellence.

Creative Direction · Property Development

André Etrusco

Strategic Advisor • AI, Technology & Digital Innovation

Advising on technology strategy, artificial intelligence, digital platforms and long-term innovation architecture.

Advisory · Strategic Counsel

Business Development

Business Development

Leads partnership development, strategic opportunities and international expansion initiatives.

Partnerships · International Opportunities

Leadership Philosophy

Transforming Vision Into Execution.

Strong organizations are built by people capable of transforming vision into execution.

Our commitment is to create an environment where talent, creativity, collaboration and opportunity can thrive.

Business Development

Connect With Our Team

For executive, partnership and business development inquiries, we welcome the conversation.